Anyone remember United Colors of Benetton?
I used to love their ads...and still do..they captured current events, spurred controversy and all in the name of selling sweaters.
Speaking of sweaters I would have given my right arm to have owned one of their colorful cable knits circa 1989, no matter the color I just wanted one bad.
Here are some of my favorites over the years.
I will start with a glimpse into the Aids epidemic 20 years ago
The picture of a young man David Kirby in his dying hours,as photographed by Therese Frare was ran by United Colors of Benetton as part of an add campaign in 1992 and became as you can imagine incredibly controversial.. The add was run with the consent of his loving parents to bring awareness to the devastation of Aids which had taken his life. The Catholic church would denounce this photograph and foundations would call for the boycott of Benetton as a result.
In the words of the great Oliviero Toscani the man behind these infamous ads:
Our prints does not tell people to buy our clothes, they are not even hint at it. All of our increasing aim at creating disputes over those items that are usually true, but that we believe should be widely discussed.
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